FICTIONAL BRANDS
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I designed these visual identities as part of published graphic design tutorials. While not client projects, they reflect how I apply principles of storytelling, hierarchy, and systems thinking in brand design work.
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Gabby Kids | Children’s education company
A playful, chatty vibe for a foreign language learning product. Published on CreativePro. |
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Jeudi Interiors | Interior design company
A window graphic symbolizes exploration and openness while emphasizing interior spaces. Published in InDesign Magazine. |
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Horrid Veruca | Chocolate company
Bold, slightly psychedelic typography helps this brand stand apart. Underlying swirl fills suggest the blending of chocolate with other flavors. Published in InDesign Magazine. |
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T4D Tech Expo | Conference branding
Fluid, neon lines mingle with firm, Swiss grid structures to create a fresh look for a tech conference. Published on CreativePro. |
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Confucius Teas | Tea company
A structured face suggests firm values, while the mountain range with a torn-paper look features Confucian sayings. Published in InDesign Magazine. |
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Precious Vandals | Theatre group
An edgy look for a theatre group reenvisioning drama. Published on CreativePro. |
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Little Photons | Children’s education company
Bright, bold colors and energetic angles convey fun and growth. Published in InDesign Magazine. |
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Mure Store | Stone carving company
A gray oval portrays reliability and stability. The graphic system of table-like forms resembles a mountain (quarry). Published in InDesign Magazine. |
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5-6-7-8! | Dance studio
Type and photo mirror the bouncy beat of a warm-up countdown. Dots hint at the classic diagrams used in teaching dance step sequences. Published in InDesign Magazine. |
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Penelope | Weaving cooperative
A shape reminiscent of a loom and sunsets (motifs in Homer’s The Odyssey), a yarn ball, knitting needles, the planet, and an equality sign (=) represents the story of this cooperative supporting women weavers. Published in InDesign Magazine. |
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Kookie’s | Cookie mix company
A kooky, midcentury look for DIY baking. Published in InDesign Magazine. |
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Atelo | Snack cracker company
The A is drawn to resemble a cracker with a bite taken out of it, which can be used to create tessellated patterns for packaging. Published on CreativePro. |
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Vogel Pottery | Ceramics studio
The cross-section of a bowl suggests a bird (in German, Vogel). Published on CreativePro. |
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Coffee Corner | Coffeehouse
Pops of color and funky type lend a jittery look to this brand. A circle and a square combine in an icon to represent a coffee cup or table and chair. Published in InDesign Magazine. |
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HaruMaru Ramen House | Restaurant
A chunky, modern look creates a hip, clean look. Published on CreativePro. |
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Lenore Skin Care | Skin care products
A simple and elegant logo easily matches seasonal themes. Published on CreativePro. |
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