I’m Maya. I define and evolve brand systems that scale with clarity.

My work sits at the intersection of structure and storytelling—defining the visual principles and standards that enable brands to grow confidently.

My path to graphic design began in the sciences. I earned honors in English and Environmental Studies from the University of Chicago and went on to complete a graduate research degree in Ecology & Evolutionary Biology at Cornell University. There, I also developed science writing courses, and received the university’s Excellence in Teaching Award. I then realized that far more than in research, my strengths were in structuring systems and communicating ideas.

Within three years of self-directed study in graphic design, I was working with organizations like Adobe and Landor. Since then, I’ve partnered with diverse clients to build and evolve their visual identity systems for long-term growth.

Outside of my branding work, I write and illustrate children’s books. Earlier in my career, I authored 60+ tutorials, interviews, and reviews for major design publications. That experience strengthened my ability to tell complex stories to different audiences, skills I continue to bring to brand system leadership.

​I’m based in San Francisco and interested in roles where I can steward visual systems for growing organizations.


Email: hello [at] mayaplim.com
LinkedIn: @MayaPLim

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I’VE WORKED WITH…

• Adobe
• American Express Global Business Travel
• Australian National University
​• California Academy of Sciences
​• Climate Lead
​• Forte Labs/Tiago Forte
• Landor
• Max Lugavere

• Seth Godin
​• Shadé Zahrai
​• SINK Design
​• Stanford University
• Stephanie Riggs
• The Nature Conservancy
• Umbrex
… and others

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