Brand guidebooks for global companies
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Landor is the world’s largest specialist branding and design agency. As a senior-level contractor, I assisted with the branding documentation of 15 global companies.
I designed and wrote guidebooks that express brand stories, articulate brand strategy, and provide implementation guidance on the visual system (and sometimes verbal system). I collaborated with in-house design directors to set system parameters and identify implementation challenges. I also helped to model branding applications and misapplications. Given the confidential nature of this work, I cannot post examples of my work publicly. 🤐 |
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