Borevitz Lab

Logo and guidebook for science lab

OPPORTUNITY
The Borevitz Lab is a team of plant scientists who use cutting-edge technologies to develop gene-based solutions for landscape issues. With its expanding production of digital media, the group needed a logo to convey its work themes while being distinctive at any scale—from smartphones to auditorium presentation screens. 

​SOLUTION
I designed a logo inspired by computer motherboards and forest trees, representing the lab’s research on natural systems using technological tools. The logo shows trees in different growth stages supporting each other, representing the lab’s inclusive, collaborative spirit. The shape of the B mimics the shape of an SD memory card, a staple for the lab. I also produced a logo usage guidance document.