Landor & Fitch

Brand guidebooks for global companies

Landor & Fitch is the world’s largest specialist branding and design agency. I’ve assisted with the branding documentation of 14 global companies, including the U.S. Olympics & Paralympics Committee, the Port Authority of New York/New Jersey, Avery Dennison, New York Life, BNY Mellon, Barclays, Acoustic, Kyndryl, and CBRE.

As a senior-level contractor, I designed and wrote guidebooks that express brand stories, articulate brand strategy, and provide implementation guidance on the visual system (and sometimes verbal system). I collaborated with in-house design directors to set system parameters and identify potential implementation challenges. I also helped to produce mockups to model branding applications and misapplications.

Given the confidential nature of this work, I cannot post examples publicly. 🤐