MDL Group, a leading real estate company in Las Vegas, needed a concise, clear way to present its values, expertise, and full-service brokerage and property management offerings to prospective clients.
Working with the president and principal of the company, I crafted messaging and designed a 16-page print booklet to feature the company's successes and services. I also created a digital, interactive version. I featured photos of diverse hands to reflect the caring human touch that MDL Group brings to interactions with clients. To help build brand cohesion, I edited photos to feature the green of the logo, and used the company’s gray slash graphic in bold ways. An excerpt is below.