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OPPORTUNITY
The California Academy of Sciences produces a publication for members to keep up-to-date on the latest scientific research and events at the museum. Formerly it was a printed, mailed piece, but a digital version was requested to address environmental and budget concerns while adding interactivity. SOLUTION I reenvisioned the format (previously vertical) for a more digital-friendly viewing context, and created graphic elements to improve on-screen legibility of the stories. |