Design + Writing
Landing page copy and layout, logo design, and packaging design
GreenBox Nutrition
For the launch of a new product, I helped to produce a landing page, as well as the logo and product packaging. The client wished for a clean, sharp look paired with slightly playful copy that might resonate with busy, health-conscious professionals.
GreenBox Nutrition
For the launch of a new product, I helped to produce a landing page, as well as the logo and product packaging. The client wished for a clean, sharp look paired with slightly playful copy that might resonate with busy, health-conscious professionals.
Original homepage (before redesign)
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Site redesign and UX writing
Seth Godin Productions
I redesigned the website for The Marketing Seminar (original shown at left), with a flexible, grid-based layout (and designed versions to scale across screen sizes). The original site was text-heavy, with few graphics. With the redesign, I added color, video, photos from students, and featured testimonials. The redesign positions the site as an effective learning platform with a vibrant, diverse community. I wrote the copy, handled typographic styling, and edited all photos and videos.
Seth Godin Productions
I redesigned the website for The Marketing Seminar (original shown at left), with a flexible, grid-based layout (and designed versions to scale across screen sizes). The original site was text-heavy, with few graphics. With the redesign, I added color, video, photos from students, and featured testimonials. The redesign positions the site as an effective learning platform with a vibrant, diverse community. I wrote the copy, handled typographic styling, and edited all photos and videos.
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App UX/UI design
Orca travel app
I designed original mockups for all aspects of the user interface, from the instructions to a loading animation and final destination recommendations. This project is a venture associated with Harvard Innovation Labs, and I collaborated closely with the project leader to discuss product function, features, and marketing strategy.
Orca travel app
I designed original mockups for all aspects of the user interface, from the instructions to a loading animation and final destination recommendations. This project is a venture associated with Harvard Innovation Labs, and I collaborated closely with the project leader to discuss product function, features, and marketing strategy.
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Graphic design tutorials
Adobe Create
I showed how to use layout, typography, and Adobe products to craft stronger visual experiences. I produced and recorded all components of the tutorials.
Adobe Create
I showed how to use layout, typography, and Adobe products to craft stronger visual experiences. I produced and recorded all components of the tutorials.
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Templates
Adobe Spark Post
For the launch of Adobe Post's grid-based design feature, I produced a collection of 20+ graphics to serve as sample templates. The challenge (and fun) was to create pieces that could be easily remixed to support other types of brands and content, all with the app's moderately constrained typographic options and graphics tools.
Adobe Spark Post
For the launch of Adobe Post's grid-based design feature, I produced a collection of 20+ graphics to serve as sample templates. The challenge (and fun) was to create pieces that could be easily remixed to support other types of brands and content, all with the app's moderately constrained typographic options and graphics tools.
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Examples in tutorial
InDesign Magazine
In this step-by-step tutorial, I show how to set grids in InDesign and design flexibly with them. These are two examples of many ways to create a poster with a grid-based layout. I wrote the copy for the tutorial.
InDesign Magazine
In this step-by-step tutorial, I show how to set grids in InDesign and design flexibly with them. These are two examples of many ways to create a poster with a grid-based layout. I wrote the copy for the tutorial.
Informational document
The Nature Conservancy
This document showcases the perspectives of eleven global and regional leaders at The Nature Conservancy. It was available as a printed item and was featured online as a downloadable PDF, so I made sure the design could easily accommodate desktop printers. I edited the copy.
The Nature Conservancy
This document showcases the perspectives of eleven global and regional leaders at The Nature Conservancy. It was available as a printed item and was featured online as a downloadable PDF, so I made sure the design could easily accommodate desktop printers. I edited the copy.
Print advertisement
The Nature Conservancy
The organization wished to advertise the launch of a digital news platform with ads to be placed in environmentally focused publications. I decided to make a visual pun out of "pool of knowledge", an iPad (playing on lily pad), and an animal that lives on both land and in water. I composited seven images in Photoshop to create this ad, and wrote the copy.
The Nature Conservancy
The organization wished to advertise the launch of a digital news platform with ads to be placed in environmentally focused publications. I decided to make a visual pun out of "pool of knowledge", an iPad (playing on lily pad), and an animal that lives on both land and in water. I composited seven images in Photoshop to create this ad, and wrote the copy.
Promo video
Seth Godin Productions
I designed, produced, and edited this video to help prospective students decide if The Marketing Seminar is right for them.
Seth Godin Productions
I designed, produced, and edited this video to help prospective students decide if The Marketing Seminar is right for them.
Print book, exclusive edition
Footprints on the Moon, by Seth Godin
I designed the interior and exterior of this book available only to students enrolling in Seth Godin's educational programs, the altMBA and The Marketing Seminar. The cover involved spot gloss to subtly highlight the title and details on the back. I edited the copy.
Footprints on the Moon, by Seth Godin
I designed the interior and exterior of this book available only to students enrolling in Seth Godin's educational programs, the altMBA and The Marketing Seminar. The cover involved spot gloss to subtly highlight the title and details on the back. I edited the copy.
Advertisement (course example)
LinkedIn Learning/Lynda.com
The instructor needed an example of contrast for use in his graphic design course. Paying attention to contrasts in scale, movement, and brightness, I designed this ad, wrote the copy, and created a logo.
LinkedIn Learning/Lynda.com
The instructor needed an example of contrast for use in his graphic design course. Paying attention to contrasts in scale, movement, and brightness, I designed this ad, wrote the copy, and created a logo.
Advertisement (course example)
LinkedIn Learning/Lynda.com
To illustrate the instructor's lesson on the importance of concise copy, having a focal point, and balanced white space, I created a series of one advertisement with varying lengths of text. This is the ad at the final step, with the most concise copy. I designed the logo in Illustrator, retouched the photos in Photoshop, and assembled the layout in InDesign.
LinkedIn Learning/Lynda.com
To illustrate the instructor's lesson on the importance of concise copy, having a focal point, and balanced white space, I created a series of one advertisement with varying lengths of text. This is the ad at the final step, with the most concise copy. I designed the logo in Illustrator, retouched the photos in Photoshop, and assembled the layout in InDesign.
Assorted goods (course examples)
LinkedIn Learning/Lynda.com
For part of a course introduction to layout, I designed a variety of objects to show that layout doesn't happen only on a page, and that text and graphics interact with their physical context.
LinkedIn Learning/Lynda.com
For part of a course introduction to layout, I designed a variety of objects to show that layout doesn't happen only on a page, and that text and graphics interact with their physical context.
Events program cover (course example)
LinkedIn Learning/Lynda.com
This cover was featured in a page layout course as an example of the value of having a focal point. It was compared to another example that I created, which presented the same text but with a much busier layout.
LinkedIn Learning/Lynda.com
This cover was featured in a page layout course as an example of the value of having a focal point. It was compared to another example that I created, which presented the same text but with a much busier layout.
Infographic
LifeDojo Corporate Wellness
After organizing raw data and helping conduct statistical analysis, I looked for ways to link the data into a story. I designed a infographic with slices that could be presented alone in other contexts, and wrote the copy.
LifeDojo Corporate Wellness
After organizing raw data and helping conduct statistical analysis, I looked for ways to link the data into a story. I designed a infographic with slices that could be presented alone in other contexts, and wrote the copy.
Event posters
Self-initiated
Self-initiated